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DODGEVILLE, Wis. (March 1, 2007) -- Tall, petite or plus -- Lands' End, the fit authority, today
announced it is launching its largest style assortment ever of petite clothing and plus size clothing for women; as well as an enhanced collection of big and tall for men; and slim, plus and husky sizes for kids.
While other retailer's extended size offerings (petite, plus, big and tall) seem to be shrinking, the need for great-fitting and flattering clothing hasn't. Half of American women are size 14 or above. To meet this need, Lands' End now offers 70 percent of its women's clothing in petite through plus sizes. All extended sizes are available through Lands' End catalogs and at landsend.com. Petite clothing and plus sizes clothing for women are available in almost all of the 100 Lands' End Shops at Sears.
Flattering Fits: It's All About Proportion
Lands' End is the fit authority -- something others may claim, but do not deliver on. When designing extended size clothing, it is common practice for other retailers simply to do some math, increasing or decreasing measurements by a certain percentage. Not at Lands' End; every item is a thoughtfully and conscientiously designed Lands' End "original."
Above all, Lands' End designers look at proportion, ensuring extended size clothing is flattering and shapely. They look at every detail, from pocket size to the way a pant leg tapers. Many extended size garments are fitted on live models, garnering feedback and looking at fit from a real-life perspective to cover anxiety zones, clings and provide extra coverage where needed. It may take up to three or four fittings, but Lands' End takes the time to get it right.
Petite and Plus (4'11" - 5'3", 16W - 26W)
Lands' End now offers 70 percent of its women's clothing in petite through plus. Look for quality and comfort in timeless, classic styles in complete collections of coordinating tops, bottoms, footwear and accessories. Stylish details such as picot stitching, embroidery and ruffles flatter features and draw attention away from anxiety zones.
Extended Sizes for Swim and Intimates
Every body in the pool! Lands' End has enhanced its legendary Swim collection for women with more size offerings than ever before: regular torso, short torso, long torso, plus and D-cup swimsuits. Very few retailers offer swimsuits designed specifically for short torsos.
The legendary fit expertise of Lands' End Swim has extended into the beautiful new Intimates collection. It's elegant, sophisticated and sometimes lacy. Lands' End has added full-figure sizes to its collection this spring. Look for feminine bras, sizes 38-42 C, D and DD, with more coverage, supportive fabrics and wider, yet feminine, straps. For all full-figure sizes, Lands' End adds padded shoulder straps and triple hook-and-eye closures for comfort with support and consistent beauty.
Plus and Slim for Girls, Husky and Slim for Boys (2 Toddler - 20 Husky)
With kids growing so fast and not always in proportion, it can be frustrating to buy clothing for them. Lands' End is the resource for parents seeking plus and slim sizes for girls, husky and slim sizes for boys. Lands' End now offers more choices than ever before in slim, plus and husky sizes. And, knowing how sensitive kids can be when it comes to fit, Lands' End designs with smart features such as side-elastic and comfort waists.
Shoe size is important for growing feet. Look for often hard-to-find kids' wide width shoes in sandals, tennies and hikers. Wide shoes accommodate a higher instep and are slightly wider at the ball of the foot. Look for helpful shoe sizing guides online and in Lands' End catalogs.
Big and Tall for Men (2XL - 5XL, 50" waists, long rise and 38" hems)
American men are getting taller and bigger. The average man is 5'9 1/2" tall and weighs 191 pounds according to the National Center for Health Statistics. That's an inch and a half taller and nearly 30 pounds heavier than in 1960. Lands' End believes every body should look and feel great with big, tall, big and tall, long-rise pants and long-torso sport coats -- hundreds of styles in all. Based on initial positive customer feedback, this spring Men's is adding more comfort waist options to their pant silhouettes. Comfort waists are expandable and hidden with a belt, providing up to three extra inches around the waist, so pants won't dig in. For footwear, look for wider widths on more than a dozen casual and dressy styles.
About Lands' End
Established in 1963, on the promise of delivering high-quality merchandise at a great value, Lands' End® offers a complete line of casual and tailored clothing for the whole family including women's clothing and swimwear, men's clothing , and kid's clothing. Lands' End also features products for the home and travel. Lands' End product can be purchased online at http://www.landsend.com, by calling 1-800-356-4444, or by visiting Lands' End Shops at select Sears stores. Lands' End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD). And, all Lands' End product is Guaranteed. Period.®
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