Sanders for Congress - Keep Hope Alive!

Israel Berger & Associates, LLC Positioned for Continued Growth
Announces Appointment of Four New Principals and Selection of Financial Partner

Whats Right About Nebraska: How the Democrats Lost the Heart of American Populism
(Note: This article was written slightly before the 2004 election; however, its thesis on how the Dems. lost the heartland--and why they continue to fumble the ball--bespeaks of a sea change that continues to sweep the American political landscape.

Indianapolis Company Develops the Warning Watchdog, an Anti-Theft System for Condensing Units
Jackson Systems announces the Warning WatchdogTM, an alarm system that monitors individual condensing units and immediately detects voltage interruption and refrigerant loss. When activated, the Warning WatchdogTM sounds an extremely loud siren and can also trigger an alarm, phone dialer or any other security device.

Sporting Woman Magazine and Indianapolis Host Ultimate Indy Getaway Contest
Indianapolis and Sporting Woman magazine will be offering one of their lucky national readers (and guest) the chance to experience Indianapolis and the largest single-day sporting event in the world, Indy 500, up-close and personal Memorial Day weekend. Via a police escort, the winner will zoom into the famous Indianapolis Motor Speedway in a custom Indy racecar with two tickets to the Indy 500 and a private tour of the pits and garage area. In 50 words or less, contestants must tell why they would like to head to the "Racing Capital of the World" to see Sarah Fisher and Danica Patrick compete. Entry form online at

Author Says Rush Babies Threaten Democratic Election Victory
A growing demographic of 18 to 35-year-olds who grew up listening to conservative radio talk show host Rush Limbaugh are now of voting age. These "Rush Babies" comprise a significant portion of the Republican Party base, and their political activism threatens to upset the conventional wisdom of an easy victory for Democrats this November.

How To Choose Your Product Lineup: Product Selection Criteria For Your Ebiz

The Internet has come a long way ? a few years ago, it provided an extremely limited selling venue. Only the most daring buyers ventured online to make purchases. ?Today, nearly anything that can be sold can be sold online,? asserts online business advisor Ana Rincon, of ?Even the most conservative shoppers think nothing of buying a complete set of furniture over the Internet.?

Asking the Right Questions With almost unlimited options to choose from, how do you, as an Online Seller, select the right product offerings? What factors should you consider? Rincon recommends asking five specific questions before determining what merchandise to sell:

? Can I be profitable with this product? You need to know, not just the cost of sourcing an item, but the total cost of selling it, because some items have hidden expenses involved in selling them. Packaging, shipping, storing, marketing, and maintaining listings for your wares are all a part of the total price of selling.

? What?s the demand for this product? Before you sell an item, you need to know if anyone is searching for it online. There are a number of research tools you can use to determine if there?s sufficient demand for your goods:

o Google and Yahoo! both have Keyword Tools that show you how much people are bidding on keywords and how many people are searching for your item.

o EBay?s active and completed auctions give you an indication of how many people are looking for an item, how much competition you have, and how much people are willing to pay for your item.

Note: Many new sellers want to source high-demand ?hot? products ? but these often produce too much competition to leave room for good profits. Finding medium-demand, niche areas is a more stable option than chasing down every ?hot? product on the market.

? What purpose does this product serve? Every item plays a different role in your overall selection. Some have lower margins but are easier to sell or generate more traffic and are, therefore, worth carrying.

? How complicated is this product to sell? The time and effort you put into selling a product is part of your total profitability equation. Customizable items may have high margins, but if you can only produce a few because it takes too long, the profits may not justify the hours and energy you?d invest.

Many items also have unique parameters. Some require detailed explanations and diagrams or necessitate a greater amount of customer service. Others, such as perishables, have special storage and shipping needs. These extra tasks can add up to a lot of your time and need to be taken into account.

Before investing in a product, it?s critical you consider how well it will do online. Look at whether you can be profitable with an item, and whether or not that profit justifies the workload that selling it demands. Says Rincon, ?What you sell is one of the most important decisions you?ll make in your eBiz. The online companies that excel are the ones that take time to ensure they have a successful product mix.?

Chris Malta and Robin Cowie of are the Writers and Hosts of The Entrepreneur Magazine EBiz and Product Sourcing Radio Shows. Visit for more FREE eBiz info from Entrepreneur Magazine Radio!


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