Sanders for Congress - Keep Hope Alive!

A New Strategy for the War in Iraq is Critical for the USA and the Rest of the World for Many Years to Come
With our country at a very critical point for a new strategy on the war in Iraq and on the war against terror, Dr. P. Kikareas, President and CEO of the World Foundation For Peace & Security, a division of Hellenic Aspis & Associates, Inc., presents some of his thoughts as an expert on crisis management issues.

From "Wild Thing" to Angry Man to Release Iraq War Protest Song
Pete Staples of 60's mega-band The Troggs releases an Iraqi war protest song.

Minister Urges Illinois Senator Barack H. Obama to Seek the U.S. Presidency
Rev. Talbert W. Swan, II, an author, radio talk show host and community activist wrote an open letter to the United States' only African American Senator, Barack Obama, urging him to enter the race for President of the United States.

Top Site For Affordable Health Insurance Offers State-Specific Pages for Connecticut, Illinois, Indiana, Kentucky, Louisiana, Minnesota, Missouri, Nev
The Health Insurance Resource Center at healthinsurance.org has added state-specific sections on its site for Connecticut, Illinois, Indiana, Kentucky, Louisiana, Minnesota, Missouri, Nevada and Tennessee consumers of affordable health insurance. Site partners with top Web quote engine to provide multiple, secure, online affordable health insurance quotes for individuals, families and the self-employed.

Sporting Woman Magazine and Indianapolis Host Ultimate Indy Getaway Contest
Indianapolis and Sporting Woman magazine will be offering one of their lucky national readers (and guest) the chance to experience Indianapolis and the largest single-day sporting event in the world, Indy 500, up-close and personal Memorial Day weekend. Via a police escort, the winner will zoom into the famous Indianapolis Motor Speedway in a custom Indy racecar with two tickets to the Indy 500 and a private tour of the pits and garage area. In 50 words or less, contestants must tell why they would like to head to the "Racing Capital of the World" to see Sarah Fisher and Danica Patrick compete. Entry form online at www.sportingwoman.com.

Are You Using These Keyword Selection Guidelines To Improve Website Conversion Rates?



Use the correct lingo.

Have you ever been in a room where people are talking but you don't understand a thing about the topic or even understand the language? Take it from one who knows, it can be quite frustrating. Living in Finland and speaking only a little Finnish means that every day I'm subjected to conversations where I have very little idea about what is being said. Being a curious (some would say nosy) soul, this infuriates me! Especially if I'm on a bus and see old grannies cracking up with laughter at a private joke I'm too ignorant to be in on.

It's similar online. You have to start communicating on your Website using the terminology that your visitors use. If you use the right terminology and phrases, not only do they find you, but to use my analogy, you also let them in on the joke! If you're using the wrong terminology then you're leaving your visitor a bit confused, a bit foggy and feeling a bit left out of it all. How to avoid this with your Website:

When selecting your keywords follow three simple guidelines.

Gauge the traffic potential of the keywords in terms of quantity.

Gauge the visitor's intent when using those phrases in their search query

Measure traffic potential from those keywords in terms of conversion.

1) Traffic potential of your keywords:

Obviously you want the search engines to drive lots of traffic to your Website. However, I would argue that quantity should never be your first objective; quality traffic should be what you're looking for. Your goal is to optimize your pages for the keywords that bring the highest numbers of prospects.

Find the keyword phrases related to your industry that your target market is searching for. So first, find out the terms that are being used by the general public by using a tool like the Overture keyword suggestion tool. There are others available such as the one at Google; Wordtracker is also worth the investment.

But before you rush off and start optimizing your site for the keywords you find, take heed of the second guideline -- gauging visitor intent.

2) The visitor's intent when searching:

Test the phrase in the search engines you're going to optimize for. For instance, our own keyword research showed that 'conversion web site' is a phrase people are using in the search engines; however, if you search on Google using this exact phrase, you will see that people are actually looking for money conversion, religious conversion, weights and metric conversion, etc. -- not sites about converting site visitors to buyers. This is why you need to look for the real reason why people are searching. In our case 'conversion web site' might be worth testing on PPC, but it's not worth optimizing our organic pages for that phrase.

3) Traffic potential in terms of conversion:

The next step is keyword measurement and experimentation. We decided to optimize for 'improving Website conversion' because this phrase showed that there should be reasonable traffic levels, good intent, and a high number of conversions from this phrase. We found that 27.8% of people using that search term end up subscribing to our newsletter. When a person enters those keywords into a search engine, we're speaking their language because our entire Website is a resource about what they're looking for.

To do this yourself, identify keyword phrases that you think fit well with the first two guidelines above, and then measure the result. It's about selecting the keywords immediately relevant to what your audience is looking for.

Summary

To improve the conversion rate of your Website, first find the keywords people are using related to your industry, make sure that the search results from the keywords you select are relevant to your industry, and then optimize your site for those phrases.

Finally, measure and test those phrases so that you have the best chance of converting your search engine visitors into customers, clients, or subscribers.

Author: Steve Jackson, Editor - Conversion Chronicles Steve Jackson is CEO of Aboavista, editor of The Conversion Chronicles and a published writer. You can get a free copy of his e-book sent to you upon subscription to the Chronicles web site (http://www.conversionchronicles.com/).

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